Client Overview

An online health-tech startup set out to create a one-click online shopping solution for eye care physicians. The goal was to give each clinic a branded, clinic-specific link that physicians could share with patients—instantly providing access to a curated catalog of eyeglass frames aggregated from multiple glasses providers via APIs.

To bring this product to market, the client needed a technical partner to build the entire platform end-to-end, including full-stack development, deployment infrastructure, and end-to-end testing.

The Challenge

Building a complete platform for eyecare providers introduced three major challenges:

1) Aggregating inventory across multiple providers reliably
Each glasses provider exposed stock via different APIs and data formats. The platform needed a consistent way to ingest, normalize, and present inventory while remaining resilient to outages, API limits, and data mismatches.

2) Delivering clinic-specific experiences without operational overhead
The product’s core workflow depended on generating a unique clinic link for each physician or practice—without requiring the startup team to manually configure catalogs, pages, or datasets each time a new clinic joined.

3) Launching with production-grade reliability and quality
The client needed a platform that wasn’t just “built,” but truly ready for real usage: stable deployments, repeatable release processes, and confident testing coverage to reduce risk as clinics onboarded and traffic grew.

Our Solution

We served as the end-to-end engineering team responsible for building the platform from concept to production, with a strong focus on reliability, maintainability, and physician-ready usability.

Full-Stack Platform Development

We designed and implemented the complete application across frontend and backend systems, including:

  • a scalable data model to support multiple clinics, catalogs, and provider inventories
  • a clean clinic onboarding flow that generates a clinic-specific link per physician
  • an admin-friendly configuration approach so the platform could evolve without constant engineering intervention

Provider API Integration and Inventory Normalization

We built an integration layer that connects to multiple glasses providers and standardizes inventory into a unified structure. This included:

  • consistent field mapping and normalization across providers
  • safeguards for incomplete or inconsistent provider data
  • resilience patterns for external API instability (e.g., retries, fallbacks, logging, and monitoring hooks)

Deployment Process and Release Reliability

To ensure the platform could be maintained and shipped confidently, we implemented a reliable deployment workflow that supported:

  • repeatable builds and consistent environments
  • smooth production releases with minimal downtime risk
  • clear diagnostics and observability to catch issues early

End-to-End Testing and Quality Assurance

We implemented end-to-end testing coverage to validate the platform from the user’s perspective—ensuring that core flows behaved correctly across devices and real-world scenarios. This reduced regressions and increased confidence as the client iterated quickly and onboarded more clinics.

Results

  • A complete, physician-ready platform: the client launched a holistic solution that enables eyecare providers to share a single clinic-specific link for patients to shop frames online.
  • Unified inventory experience across providers: multiple provider catalogs were consolidated into a consistent browsing experience, despite differing API formats and constraints.
  • Operational simplicity: onboarding new physicians and clinics became scalable without manual, repetitive setup work.
  • High confidence in production readiness: stable deployment processes and end-to-end testing reduced risk, improved quality, and supported faster iteration.

Conclusion

By building the platform end-to-end—from full-stack development to provider API integrations, deployment workflows, and rigorous end-to-end testing—we helped deliver a holistic, clinic-friendly solution for eyecare physicians. The result was a scalable foundation that enables physicians to offer patients a seamless online frame shopping experience through a simple, shareable clinic-specific link—without adding complexity to the provider’s daily workflow.