Client Overview

Our client, a prominent marketing agency, assists U.S. universities with their recruiting efforts. Their comprehensive marketing campaigns encompass both offline (physical mails) and online (emails) marketing. Given the high lead volume they manage, often in the tens of thousands, they require seamless integration of their tools and real-time data flow across platforms.

The Challenge

The client’s primary challenge was managing and synchronizing data across multiple platforms to ensure efficient and effective recruitment campaigns. The platforms requiring integration included:

  • Jotform: For online lead capturing
  • Entegy: For offline trade shows and lead capturing
  • ActiveCampaign: For email campaigns and data tracking
  • AirTable: For data analysis and client communications
  • FTP servers: Provided by university clients for uploading results

Additionally, the client needed a custom web application to streamline the entire process, allowing their staff to initiate on-demand automations independently.

Our Solution

  1. Seamless API Integration: We began by understanding the specific needs and workflows of the client. Our team then designed and implemented a robust API integration solution to connect Jotform, ActiveCampaign, and other tools. This ensured real-time data flow and synchronization across all platforms, eliminating manual data entry and reducing the risk of errors.
  1. Custom Web Application Development: To empower the client’s staff, we developed a custom web application tailored to their unique requirements. This application featured a user-friendly interface, allowing staff members to:
    • Self-serve and initiate automations
    • Monitor campaign performance in real-time
    • Access and manage data across all integrated platforms
  1. Leveraging Cloud Technologies: Utilizing serverless infrastructure on AWS, we provided a scalable and cost-effective solution using AWS Lambda and DynamoDB. This infrastructure not only reduced operational costs but also ensured high availability and reliability. In addition, the custom web application we built is supported by the same serverless infrastructure, with Heroku as the frontend hosting option.

Results

  1. Improved Efficiency and Accuracy: With automated data flow and integration, the client’s team could focus on strategic tasks rather than manual data entry and housekeeping. This significantly improved the accuracy and timeliness of their recruitment campaigns.
  1. Enhanced Campaign Performance: The real-time synchronization of data across platforms enabled the client to quickly adapt and optimize their marketing strategies. This led to improved campaign performance and higher engagement rates with prospective students.
  1. Empowered Staff with On-Demand Automations: The custom web application provided the client’s staff with the tools they needed to manage and execute campaigns independently. This autonomy increased their productivity and reduced the reliance on IT support for routine tasks.
  1. Cost Savings: By leveraging serverless cloud technologies, the client experienced a reduction in operational costs while benefiting from a scalable and reliable infrastructure.

Conclusion

Our API integration and automation services transformed the client’s marketing operations, enabling them to manage high volumes of leads efficiently and effectively. The seamless integration of their tools and the custom web application empowered their staff and enhanced their overall campaign performance. We continue to support the client with ongoing enhancements and optimizations, ensuring they remain at the forefront of university recruitment marketing.